Even Carl Lewis got involved by being the unofficial starter in Rome, Italy. I don’t know why he wasn’t in Los Angeles where he belongs.
My guess is the Jerry Lewis theory… they are worshiped as massive icons outside their home country.
Today Nike, Inc kicked off registration for the Nike+ Human Race 2009, a 10K worldwide running event back for its second year. With nearly 780,000 participants in its inaugural year, this multi-city event will take place on October 24, 2009 celebrating the sport of running by giving runners everywhere the opportunity to run together.
Nike-hosted Human Race events will be held in more than 24 cities from New York City to Los Angeles, Buenos Aires to Rome. Through Nikeplus.com, however, every city and every road can become a race day course. By combining the virtual running world with the physical, the Nike+ Human Race is open to anyone, anywhere.
Race registration opens August 18 on Nikeplus.com. By registering, runners will be able to participate in one of several Nike-hosted events or choose to run where they are on race day. The “Run Where You Are” option allows runners to run anywhere on race day by using the Nike+ iPod Sport Kit and logging a 10K run that day. Members of Nikeplus.com can also take advantage of online training tools and experience the full depth of the Nike+ community, which already reaches close to 2 million runners worldwide.
In the United States, Nike-hosted Human Race events will take place in New York City at Prospect Park, the University of Southern California, and The Ohio State University campus. Each of these three events will host post-race festivities for participants on race day and a portion of race-day fees will go to local non-profit organizations. In addition, dozens of other Nike-organized runs will take place at local event partners and retailers.
Visit Nikeplus.com to register for the Nike+ Human Race as well as find out about the many run locations, charitable details and race festivities
What the heck is Nike+?
The Apple Nike + iPod Sport Kit for iPod nano 1G, 2G, 3G, 4G is only $29 and comes with a sensor for your shoe and a wireless adapter for the iPod. It tracks the runner’s 3 main data points most people want to see: speed, mileage, and calories burned.
For those who do not have or want the iPod, there is the Nike+ SportBands, a wristwatch-like devices for anti-music hard core runners like me. (I don’t need music to motivate me). You can view your data on the wrist Sportband and upload it to your computer via a USB connection.