I love the world of sports marketing, branding, and world dominance. And yes, I follow their commercials.
The Adidas Super 7 series of videos were filmed in March 2009.
I purposely waited until the Berlin Marathon to post this. Haile Gebrselassie won the 2009 Berlin Marathon in 2:06:08 setting a new 30 km world record (unofficial) of 1:27:49. I assume weather conditions hampered his attempt to break his previous WR of 2:03.59
In March, Adidas chose 7 of their flagship athletes from 5 different countries. 4 were women. These Track and Field athletes are former Olympic and World Championship Gold medalists:
- Alyson Felix
- Blanka Vlasic
- Christine Ohuruogu
- Haile Gebrselassie
- Jeremy Wariner
- Tyson Gay
- Veronica Campbell-Brown
What a difference one or two years can make! The take home message is your performance is like a roller coaster (or max velocity!)… you are either going up or going down, never standing still. You can be on top of the world one year only to have someone else hungrier for number 1.
How did they do in Berlin?
Only Alyson Felix and Blanka Vlasic were able to win Gold at their respective events.
In the video below, I think Haile wasn’t present for the photo and video shoot and he was superimposed at the the group gathering at the end of the video. I have my sources.