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Barefoot Running and the Vibram FiveFingers Sprint

I’m standing in front of the Arch of Constantine which is next to the Coliseum in the heart of Rome.
This historical monument was the finish line for the 1960 Rome Olympic marathon where Abebe Bikila of Ethiopia won the race barefoot.
Did I mention barefoot?
Running barefoot has its benefits, and today’s running shoe with all […]

NIKE Paints it Black for Marathon Season with Limited Edition NIKE LunarGlide+ Shoe Collection

NIKE, Inc. introduced the Nike LunarGlide+ Race Collection to celebrate the brave achievements of marathon runners worldwide. With a seamless blend of fashion and function, the Nike LunarGlide+ Race Collection features nine shoes that combine city-inspired design touches with premium performance benefits including Dynamic Support, LunarLite and Flywire technology.
Nothing fuels the heart and soul […]

WANTED: Sprinters to Test Sprint Spikes

Saucony is looking for wear testers who compete in sprints events (400m or less) and would be willing to wear test their new sprint spike.
Testers will be asked to test the spike over a period of 6 weeks, and might be asked to do several rounds of testing.
Testers who are selected and complete […]

Running Fast and Injury Free by Gordon Pirie

Gordon Pirie was a British long distance runner who died in 1991.  He is most famous for his silver medal at the 1956 Melbourne Olympics in the 5000 meters.
If you read last week’s post about the end of the Adidas and Puma Feud, then you’ll be intrigued by the connection of Gordon Pirie and Adi […]

Peace One Day, September 21, 2009 - Adidas and Puma Celebrate

How are you going to celebrate Peace One Day on September 21?
Well, it looks like to Adidas and Puma are going to do it their way, 60 years later.
ADIDAS is an acronym for “All Day I Dream About Sex Sports”… just kidding, we all know it’s for the 2 German brothers Adi and Rudi Dassler, […]

Nike Innovation in Athletic Training Apparel - from Cotton to Lycra to Dri-FIT to Nike Pro

The following is a press release from Nike.com.  It discusses the evolution from cotton T-shirts, polypropylene  and Lycra, Dri-FIT and today’s Nike Pro.  It’s a long but interesting read.
Nike Training: The Beauty of Obsession
There is a code among Nike Athletes: Devotion is the heart of success, and preparation is the soul of performance. In order […]

Nike Offers Customization with Air Pegasus+ 26 Running Shoe On NIKEiD.com

NIKE, Inc. today announced the launch of the Air Pegasus+ 26 performance running shoe on NIKEiD.com. The Air Pegasus+ 26 debut on NIKEiD.com marks the most robust customization package ever available for a running shoe by offering customized width, independent left-right sizing, mid sole cushioning options, outsole choices and vast material and color options.
Runners […]

LeBron James and the NIKE Air Max LeBron VII

NIKE, Inc. today introduced the Nike Air Max LeBron VII, the latest and most innovative shoe in LeBron James’ signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie.
The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, […]

Men’s Nike LunarGlide+ featuring the Dynamic Support System

Key Product Features

-The Nike LunarGlide+ is the first running shoe to deliver both top-tier cushioning and as-needed support with the new Dynamic Support system.

-The Dynamic Support system in the Nike LunarGlide+ mid-sole is comprised of a lightweight LunarLite foam core that sits within a firmer foam carriage. The LunarLite foam core is cut to fit […]

Nike LunarGlide+ Innovative Dynamic Support System Running Shoe

BEAVERTON, Ore. – Nike today introduced the Nike LunarGlide+, a new lightweight running shoe with an innovative mid-sole design architecture called Dynamic Support, a patent-pending system which adapts to a runner’s gait with each step, providing superior cushioning and as-needed stability.

“Runners traditionally had to choose between stability or cushioning shoes based on their running style,” […]

Nike Zoom Soldier III - LeBron James Lightest Shoe ever

BEAVERTON, Ore. – LeBron James will debut the Nike Zoom Soldier III on the court tomorrow when Cleveland takes on Detroit. Designed with James’ playoffs needs in mind, the Nike Zoom Soldier III is the lightest shoe designed for James, to date, with this Nike Zoom Soldier series becoming LeBron’s perennial playoff footwear.

“A basketball player’s […]

Steve Nash Continues Commitment to Sustainability with Nike Zoom MVP Trash Talk

BEAVERTON, Ore. — The new Nike Zoom MVP Trash Talk combines Nike’s commitment to Considered Design, marrying performance product and sustainability, with Phoenix Sun’s Steve Nash’s passion for the environment.

The Nike Zoom MVP Trash Talk, which launches at retail on April 22, 2009, Earth Day, is a classic hoop shoe designed for athletic performance and […]

NIKE Football Soccer Cleats - The Mercurial Vapor Superfly

Wired For Speed - Introducing the Mercurial Vapor Superfly

Imagine a paper-thin boot, where the support comes from threads. This is the Mercurial Vapor Superfly - an industry-defining boot, incorporating Nike Flywire technology and redefining how footwear is made.

Nike Flywire technology utilizes high-strength threads that act like cables on a suspension bridge, delivering engineered support precisely […]

Kevin Durant Nike KD1 Basketball Shoe

NIKE, Inc. and reigning NBA Rookie of the Year Kevin Durant showcase the next generation of footwear with the launch of the KD1, Durant’s first signature shoe with the brand. By taking a personal journey through Durant’s life, Nike designers seamlessly integrate superior performance with personal design touches.

Durant’s relentless work ethic is well noted and […]

NIKEPLUS - Why Nike is Winning the Shoe War

Why is Nike winning the Shoe War?

Let’s recap 2008.

Over $18 Billion dollars in sales in the fiscal 2008. Just as a perspective, Apple topped $10 billion in quarterly sales this year. And according to reports, Nike accounted for almost 50% of ALL running shoe sales in the USA.

That’s a lot of shoes, and […]

NIKE AIR JORDAN 2009

Jordan Brand Goes Beyond XX3 to Unveil the Future of the Brand: The AIR JORDAN 2009

BEAVERTON, OR – Since the release of the AIR JORDAN XX3 in January 2008, the sneaker world debated the greatest question ever asked of a basketball shoe: will there be an AIR JORDAN XX4? Meanwhile, Jordan Brand, a division […]

NIKEiD and Kobe Bryant Collaborate for Christmas

NIKEiD AND KOBE BRYANT COLLABORATE FOR A SPECIAL HOLIDAY SURPRISE

BEAVERTON, OR – NIKE, Inc. and reigning NBA MVP Kobe Bryant are celebrating breakthrough innovation with a festive flair this holiday season and beyond. Beginning December 25, 2008, Bryant’s new Nike Zoom Kobe IV, his fourth signature shoe with the brand, will be available on NIKEiD.com […]

2008 Beijing Olympics Opening Ceremony - Free or Buy

If you want to relive the 2008 Beijing Olympics Opening Ceremonies, you have a couple of choices.

You can ask a friend who recorded it on their TiVo or PVR… if they still have it.

You can buy the 2008 Beijing Opening Ceremony 2-Volume DVD from NBCDVD for $29.99

Or you can watch it re-broadcasted on NBC on […]

Nike Zoom Kobe IV - Nike Unveils its Lightest and Strongest Basketball Shoe Ever

LOS ANGELES – NIKE, Inc. and 10-time NBA All-Star Kobe Bryant unveiled the Nike Zoom Kobe IV today, its lightest basketball shoe ever, with a new low cut design weighing in at a mere 11.6 ounces.

The game of basketball is evolving to a quicker pace, and as basketball’s agent of change Kobe is leading the […]

Usain Bolt Puma Cell Mio - Where are They Now?

Commercialism. Isn’t that what the Olympics are all about?

On the day before Usain Bolt set his record breaking 9.69 100 meter win in Beijing, PUMA announced the exclusive release of 180 pairs of Usain Bolt’s Puma Cell Mio on August 19th.

An updated version of Puma’s Cell cushioning and energy retention technology were used on […]

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