Usain Bolt Puma Cell Mio - Where are They Now?
December 1, 2008 by Jimson Lee
Commercialism. Isn’t that what the Olympics are all about?
On the day before Usain Bolt set his record breaking 9.69 100 meter win in Beijing, PUMA announced the exclusive release of 180 pairs of Usain Bolt’s Puma Cell Mio on August 19th.
An updated version of Puma’s Cell cushioning and energy retention technology were used on […]
Who Won the Shoes War? PUMA, NIKE or ADIDAS?
August 24, 2008 by Jimson Lee
In the Corporate Olympics, who won the world’s fastest spikes?
Like the Sports drinks and cola beverage industry, the sports shoes market is a highly competitive one, even more competitive than the Men’s 100 meters!
My first recollection of the Corporate Olympics was in 1972. Lasse Viren won the 5000 and 10000 meter double, and immediately […]
What Do You Do with Old Running Shoes?
April 9, 2008 by Jimson Lee
As a sprinter or runner, you know you should throw away your running shoes or training flats before the soles shows signs of excessive wear.
Why? Because the padding on the inside has lost their effectiveness. This isn’t a shameless plug for Nike, Reebok, Puma or Adidas to buy more shoes.
In my […]
40 Years Later, We Still Remember 1968
March 24, 2008 by Jimson Lee
This year will mark the 40th anniversary of the 1968 Olympics in Mexico City. Even today, we still see the old news media reliving those magic moments. Endurance athletes are worried over the pollution in China this summer just like the effects of high-altitude back in 1968.
Last fall, the press covered Dick Fosbury’s […]







