Becoming a Master of Persuasion: Motivation

This is a great read for any coach or business Manager.

The original article is from Learn how to get what you want through the power of persuasion by Brian Tracy. I had already quoted Brian on 10 Success Tips last March.

I truly believe people and athletes are motivated by the Pain or Pleasure principle. One reason why people get extremely nervous before a race is the fear of not performing in front of their coach or team.

This hold true for running a relay. You certainly don’t want to let down your teammates. If you are the lead off leg, you don’t want to false start (twice) and get disqualified, especially with the NCAA no-false start rule!

I really enjoyed this article.

Persuasion Through Motivation

The key to persuasion is motivation. Every human action is motivated by something. Your job is to find out what motivates other people and then to provide that motivation. People have two major motivations: the desire for gain and the fear of loss.

The desire for gain motivates people to want more of the things they value in life. They want more money, more success, more health, more influence, more respect, more love and more happiness. Human wants are limited only by individual imagination. No matter how much a person has, he or she still wants more and more. When you can show people how they can get more of the things they want by helping you achieve your goals, you can motivate them to act in your behalf.

President Eisenhower once said, “Persuasion is the art of getting people to do what you want them to do, and to like it.” You always need to be thinking about how you can get people to want to do the things that you need them to do to attain your objectives.

People are also motivated to act by the fear of loss. This fear, in all its various forms, is often stronger than the desire for gain. People fear financial loss, loss of health, anger or disapproval of others, loss of love and the loss of anything they have worked hard to accomplish. They fear change, risk and uncertainty because these threaten them with potential losses.

Whenever you can show a person that they can avoid a loss of some kind by doing what you want them to do, you can influence them to take a particular action. The very best appeals are those where you offer an opportunity to gain and an opportunity to avoid loss at the same time.

He continues with the “P”s which has nothing to do with Michael Johnson – Clyde Hart’s 4 P’s (Push, Pace, Position, Pray)

The Four “P”s

There are four “P”s that will enhance your ability to persuade others in both your work and personal life. They are power, positioning, performance and politeness. And they are all based on perception.

The first “P” is power. The more power and influence that a person perceives you have, whether real or not, the more likely it is that that person will be persuaded by you to do the things you want them to do. For example, if you appear to be a senior executive, or a wealthy person, people will be much more likely to help you and serve you than they would be if you were perceived to be a lower level employee.

The second “P” is positioning. This refers to the way that other people think about you and talk about you when you are not there. Your positioning in the mind and heart of other people largely determines how open they are to being influenced by you.

In everything you do involving other people, you are shaping and influencing their perceptions of you and your positioning in their minds. Think about how you could change the things you say and do so that people think about you in such a way that they are more open to your requests and to helping you achieve your goals.

The third “P” is performance. This refers to your level of competence and expertise in your area. A person who is highly respected for his or her ability to get results is far more persuasive and influential than a person who only does an average job.

The perception that people have of your performance capabilities exerts an inordinate influence on how they think and feel about you. You should commit yourself to being the very best in your field. Sometimes, a reputation for being excellent at what you do can be so powerful that it alone can make you an extremely persuasive individual in all of your interactions with the people around you. They will accept your advice, be open to your influence and agree with your requests.

The fourth “P” of persuasion power is politeness. People do things for two reasons, because they want to and because they have to. When you treat people with kindness, courtesy and respect, you make them want to do things for you. They are motivated to go out of their way to help you solve your problems and accomplish your goals. Being nice to other people satisfies one of the deepest of all subconscious needs–the need to feel important and respected. Whenever you convey this to another person in your conversation, your attitude and your treatment of that person, he or she will be wide open to being persuaded and influenced by you in almost anything you need.

Again, perception is everything. The perception of an individual is his or her reality. People act on the basis of their perceptions of you. If you change their perceptions, you change the way they think and feel about you, and you change the things that they will do for you.

You can become an expert at personal persuasion. You can develop your personal power by always remembering that there are only two ways to get the things you want in life: You can do it all yourself, or you can get most of it done by others. Your ability to communicate, persuade, negotiate, influence, delegate and interact effectively with other people will enable you to develop leverage using other people’s efforts, other people’s knowledge and other people’s money. The development of your persuasion power will enable you to become one of the most powerful and influential people in your organization. It will open up doors for you in every area of your life.