NIKE Considered Design Spring 2009 Product Outlook

From NIKE Press release:

Nike Considered Design is Nike’s latest products which combine sustainability principles with the newest innovations for sport. While Nike has delivered consumers Considered products for several years, for the first time, Nike Considered Design will be featured in all of Nike’s six key categories: basketball, running, football (soccer), women’s training, men’s training and sportswear, as well as in tennis and ACG (All Condition Gear).

Huarache 09

A Nike Considered Design product because:

The Huarache performance basketball shoe uses Environmentally Preferred Materials (EPMs), with a high recycled content, wherever possible.
The stitching details and embroidery create structural support, eliminating the need for excessive overlays, embellishments and backing materials.
A smarter pattern design allowed for a cutting efficiency of 70 percent on the upper, substantially reducing waste.

Air Essential Sister

A Nike Considered Design product because:

This Women’s Training Shoe has an 11 percent higher pattern efficiency than the average Nike shoe, meaning the pattern was designed to create significantly less waste.
Environmentally Preferred Materials were used to maximize recycled content.

Air Generate MSL

A Nike Considered Design product because:

This Men’s Training shoe used a smarter pattern design resulting in less waste.
Scrap waste from the cutting operation was used for small components in the upper.
The shoe uses Environmentally Preferred Materials to maximize recycled content.

City Court 4

A Nike Considered Design product because:

The City Court 4 Tennis shoe achieved the best pattern efficiency of any Nike shoe to date. This means waste in this part of production was reduced by 20 percent.
High abrasion, environmentally-preferred rubber was used in the outsole.

Dart VII

A Nike Considered Design product because:

The Dart VII running shoe used smarter pattern design resulting in less waste.
Scrap waste from the cutting operation was used for small components in the upper.
The shoe uses Environmentally Preferred Materials to maximize recycled content.

Pegasus 25

A Nike Considered Design product because:

The Pegasus 25 running shoe uses a high amount of environmentally-preferred materials in the upper and importantly, it uses 1.4 ounces less material than the previous version: less weight equals less waste.
The outsole uses environmentally-preferred rubber and recycled Nike Grind material.

Raramuri

A Nike Considered Design product because:

The Raramuri ACG shoe has an environmentally-preferred rubber outsole that is attached to the upper using a simple lacing system, made from recycled polyester, that avoids the use of solvent-based cements.
Wherever possible Environmentally Preferred Materials (EPMs) were used. The synthetic leather, elastic cords and the foam in the strap pads are all made from recycled materials.
The outsole uses Nike’s environmentally-preferred rubber and contains Nike Grind.

Tiempo Light

A Nike Considered Design product because:

The Tiempo Light football boot achieved a 10 percent increase in smarter patter design. To achieve a high pattern efficiency while working around the restrictions of seam location in critical ball handling zones, the boot required design creativity and coordination between design, development and production.
Nike designers reduced solvents in the Tiempo Light through careful material use and design.
Environmentally Preferred Materials were used in the heel counter and toe box.

Nike Sportswear Tee

A Nike Considered Design product because: