• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Click here to download the  free ebook of Alberto Juantorena’s  detailed training workouts leading up to the 1976 Montreal Olympics

SpeedEndurance.com

Success in Track & Field ... and Life

  • Home
    • About
    • Contact
  • Track & Field
    • 400 meters
    • 800m & Mile
    • 1/2 & Full Marathons
    • Long & Triple Jump
    • Hurdles
  • Training
    • Weight Training
    • Abs & Core
    • Injury Prevention
    • Shoes & Spikes
    • Masters
  • Coaching
    • Freelap Friday Five
    • Interviews
    • Sports Nutrition
    • Sport Psychology
  • Archives
  • Shop
    • My account
    • Checkout
    • Basket

Nike and Kobe Bryant Launch New Zoom Kobe V

You are here: Home / Other Sports / Basketball / Nike and Kobe Bryant Launch New Zoom Kobe V
0
SHARES
FacebookTwitter

December 10, 2009 by Jimson Lee Leave a Comment

Last Updated on March 28, 2010 by Jimson Lee

Nike and Kobe Bryant today announced the debut of the Nike Zoom Kobe V, the brand’s lowest-profile and lightest basketball shoe to date. Bryant challenged Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV he debuted during his 2008-2009 championship season. Nike responded with the Nike Zoom Kobe V, which features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.

“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and more stable. Nike has done it again.”

DIFFERENT SPORTS, SIMILAR DEMANDS

Nike_Zoom_Kobe_V_5

The initial inspiration for Kobe’s low-profile shoe came from an unexpected place: the soccer field. “I watch a lot of soccer and have seen how the best footballers in the world make sharp cuts at top speed in lightweight, low-cut footwear,” Bryant said. “The demands they make on their feet and ankles aren’t that different from what I’m doing on the court, yet nobody assumes they should play in high tops.”

With Bryant’s observation as inspiration, the Nike Sports Research Lab conducted hundreds of hours of testing to create a low-profile shoe that did not compromise stability or lockdown. By modifying the medial arch and sculpting the external heel counter, Nike researchers created a shoe with exceptional performance that moves with the foot and allows for multi-directional cutting. An enhanced outrigger provides lateral stability, while the de-coupled heel maximizes contact surface. The shoe also features a glass/carbon fiber weave shank plate for mid-foot control and rigidity.

See also  2009 World Football Challenge - Nike Unveils New Inter Milan Uniform

“The journey from a high-top to a low-top basketball shoe is far more complex than simply cutting off the ankle collar, as we demonstrated with the Nike Zoom Kobe IV,” said Matt Nurse, Senior Researcher with the Nike Sports Research Lab. “With the Kobe V we constructed an even lighter-weight support system that provides superior, one-to-one lockdown while moving with the foot, not against it.”

LIGHTWEIGHT PERFORMANCE TECHNOLOGIES EVOLVED

Building off the success of the Nike Zoom Kobe IV, Nike Performance Footwear Creative Director Eric Avar wanted to further reduce the weight of the shoe while still enhancing support and stability.

“For the Kobe V, we started with the science and performance elements and built from there,” Avar said. “We wanted this shoe to be a true reflection of his game and persona. As Kobe continues to evolve as an athlete, so will the footwear we create for him.”

The Nike Zoom Kobe V also features a lighter, stronger version of Nike’s innovative Flywire technology, that’s strategically placed to perform like synthetic tendons while cradling the foot like a second skin. The shoe’s overlays were bonded with heat welding, which is lighter, more consistent, and less abrasive than traditional stitching. Nike Zoom units in the heel and forefoot, as well as lightweight Phylon-injected midsole, provide a cushioning system that reduces pounding without adding bulk or weight.

Bryant’s input and inspiration was also instrumental in shaping the aesthetics of the Nike Zoom Kobe V. Avar and the design team in Nike’s Innovation Kitchen incorporated aspects of Bryant’s game and personality into every detail in the shoe. The heartbeat traction pattern on the outsole is inspired by the heart, passion and self-described “maniacal will” Bryant brings to the court. The dot-matrix symbol on the front edge of the outsole – found throughout Bryant’s footwear and apparel product this season — represents a codified language sequence. Nike will offer clues to deciphering its meaning throughout the season.

See also  Nike Zoom Victory + Track and Field Shoes

The Nike Zoom Kobe V will be available first online with a unique Nike iD retail campaign launching December 26, 2009. A broader global brick and mortar retail launch will occur January 1, 2010 in China and January 16, 2010 throughout the U.S., Canada and Europe.

Category iconBasketball,  Shoes & Spikes,  Soccer Tag iconKobe Bryant,  Nike,  Nike Zoom,  Nike Zoom Kobe V

About Jimson Lee

I am a Masters Athlete and Coach currently based in London UK. My other projects include the Bud Winter Foundation, writer for the IAAF New Studies in Athletics Journal (NSA) and a member of the Track & Field Writers of America.

Reader Interactions

Leave a ReplyCancel reply

Primary Sidebar

Shop Our Store

  • Bud Winter (9)
  • Championship Productions (6)
  • Clyde Hart (2)
  • Derek Hansen (1)
  • Electrical Muscle Stimulation (2)
  • Jim Hiserman (6)
  • Jimson Lee (4)
  • Uncategorised (0)

Articles by Category

Products

  • Jim Hiserman - Developing 800m Runners: Identifying, Categorizing and Developing 400m-800m Type Athletes $42.99 $39.99
  • Private Coaching - Monthly Plan $600.00 $525.00
  • Jim Hiserman-Developing-Distance-Runnersv2 Jim Hiserman - Developing Distance Runners Volume 2: A Systematic Approach to Developing Individual Success within a Dynamic Team Culture $34.95 $29.95
  • Feed-the-Cats-Clinic-3-Pack-701 'Feed the Cats' Clinic 3-Pack $64.99
  • Tony Holler's Feed the Cats": A Complete Sprint Training Program Tony Holler's "Feed the Cats" Complete Sprint Training Program $49.99
  • Bud Winter and Speed City presents Arthur Lydiard 509x716 Bud Winter & Arthur Lydiard MP3 [Download only] $9.99

RECENT POSTS

  • Who is Credited with the Spin Technique in Shot Put?
  • Oregon22 Coaches Club now Online
  • IFAC 2022: The Return of In-Person Conferences (with Virtual option)
  • Here is our 400m Discussion Recording… over 2 Hours Long
  • The Best Free Coaching Book – post Beijing 2022 Olympics
  • The Ultimate 400m Track Webinar for Coaches & Athletes
  • NACAC Athletics Coaching Science Series 2022
  • Top Six 400m Predictor Workouts (Number 4 is my Favourite)
  • Best 6 Podcasts for 2021 (and Beyond)
  • Why Karsten Warholm’s 45.94 400mH WR is my Highlight of 2021

amazon – google ad


Copyright © 2023. SpeedEndurance.com is owned and operated by Aryta Ltd. Privacy Policy | Cookie Policy
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}