adidas Brings Personal Coaching to Google’s Android Mobile

adidas brings personal coaching to Android at the Mobile World Congress

The adidas miCoach app for Android is being presented at the Mobile World Congress in Barcelona this week in conjunction with Google. The new miCoach app for Android provides a whole new group of smart phone users with the chance to use this free personal and real-time audible training system to become fitter and faster in 2011.

The miCoach app for Android will be free to download from Android Market in late April. Launched in August 2010 for the iPhone and BlackBerry, the miCoach app has had one million downloads so far and was named the Stuff magazine mobile app of the year 2010.

The miCoach app turns an Android phone into a personal coach: pace triggered voice coaching, personalized and sports-specific training plans, workout calendar, and workout feedback are some of the features.

The sports-specific training plans are designed to coach sports and fitness enthusiasts, amateurs and professionals alike. Six specific conditioning programs for basketball, football, running, soccer, and tennis as well as an additional program for staying fit are available on the miCoach app. It uses GPS for active real-time pace-based coaching and location tracking

The miCoach app syncs automatically with the intelligent website www.micoach.com where the training plans are tailored to the users’ personal fitness level and goals allowing them to monitor manage and analyze progress over time.

adidas has worked with some of the world’s finest coaches, athletes and teams when developing the miCoach app and the sports-specific training plans including renowned athletic trainer Mark Verstegen, founder and director of the Athletes’ Performance Institute (API) training and sport research center. In addition, adidas worked closely with the World Cup Champion Spanish National Soccer Team, FC Bayern Munich, AC Milan as well as athletes like Reggie Bush and Jessica Ennis.

adidas miCoach app highlights:

• All-in-one device: your music, coach, workout calendar, and phone
• Offers real-time, GPS-triggered voice coaching to color keyed pace zones based on a personal assessment workout
• Offers sports-specific workout plans
• Fully customizable so athletes of all levels can create personalised conditioning programs to meet fitness level and goals
• Instant workout feedback with graphs and maps to review and share
• Monitors, manages and analyses progress over time
• Syncs wirelessly with micoach.com so all data is safely stored online
• Updates continuously with coaching content tailored to your training needs
• Shoe tracking and alerts to keep you at your best and avoid injury
• Indoor coaching only mode for use in the gym
• Available in multiple languages

adidas miCoach.com – intelligent website that is central to the miCoach personal coaching service. miCoach users can select goal-based training plans for various sports. The website allows tracking progress over time, comparing individual statistics and workouts over time as well as sharing results via the online community.

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.