The Sports Nutrition market is now dominated by the non-sporty consumer, thanks to “cultural image” and branding. Being seen with the right sports drink or snack, or a bottle of glorified water has an impact on today’s market.
The most recent figures available value the Global Sports Nutrition market at a massive $4.7 B USD, with North America ($3.2 B) and western Europe ($713.6 MM) leading the charge.
That’s a lot of money.
If you missed my 4 part series on Sports and Energy Drinks, here they are:
- Sports and Energy Drinks: The Complete Guide (Part 4)
- Sports and Energy Drinks: The Complete Guide (Part 3)
- Sports and Energy Drinks: The Complete Guide (Part 2)
- Sports and Energy Drinks: The Complete Guide (Part 1)
Sports Nutrition Virtual Conference January 27, 2011
The event is sponsored by Nutra Ingredients USA and supported by the International Society of Sports Nutrition. The conference will cover key topics presented by high-profile industry personalities from The Coca-Cola Company, the Council for Responsible Nutrition (CRN), the US Anti-Doping Agency (USADA), and Euromonitor International.
The four topics presenting (in order) are:
Delivery systems: Which formats are working and with whom
Stay fit, go green !
Formulating the ultimate sports beverage
Ensuring the integrity of the supply chain
Of most interest to me is the 3rd conference, Formulating the ultimate sports beverage. The topic includes:
Preparing for exercise, maintaining performance during exercise, and boosting recovery after exercise all pose different formulation challenges. This webinar will examine which ingredients are vital for sports beverages and the science supporting their claims.
Starts January 27th, 2011, 7:00 am in Pacific, 10:00 am Eastern, or 3:00 pm in Rome! There is no charge for the event.
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